De Pascalis Jewelry

In 1946, Luigi De Pascalis opened his business in Lecco, located on Via Mascari. From the very beginning, the company distinguished itself through its selection of prestigious watchmaking brands, exclusive jewelry, and precious gemstones, while also providing comprehensive after-sales support through its in-house watchmaking and goldsmith workshops.

The business later relocated to the central Via Cavour, acquiring an entire building dedicated to retail and workshop activities. Over the years, the company expanded both in size and professional expertise, enabling it to offer a wide range of services. Today, these services include the sale and after-sales support of some of the world’s most prestigious luxury brands, as well as personalized consultancy for the design and creation of bespoke jewelry and the acquisition of precious gemstones.

Driven by the principles of growth, innovation, and continuously expanding its horizons and clientele through the careful selection of suppliers, the company now operates three retail locations. In addition to its flagship boutique in Lecco, a store has been operating for over thirty years in Rome’s historic Via Veneto, showcasing some of the most exclusive watchmaking and jewelry brands. Also in Lecco, Jolly Gallery offers a carefully curated selection of younger, trendsetting luxury brands.

In 2024, De Pascalis Gioiellerie further expanded its presence by opening two new boutiques in Bellagio, strengthening its position as a leading destination for fine jewelry and luxury watchmaking on Lake Como. This expansion marks an important milestone for the company, which continues to grow while preserving the values of quality, elegance, and exclusive service that have always defined its identity. The new boutiques feature a prestigious selection of luxury watches, jewelry, and precious gemstones, carefully chosen from the finest international brands. The objective is to offer both Italian and international clients a unique luxury shopping experience in the enchanting setting of Lake Como, one of the world’s most exclusive tourist destinations.

Further enhancing this exclusive offering are two customized Rolex display windows, created according to Rolex standards and located in two of the area’s most prestigious venues: the Grand Hotel Villa Serbelloni in Bellagio and the Royal Victoria Hotel in Varenna. These spaces serve as showcases of excellence for high-end watchmaking within settings of exceptional prestige and international visibility. Through this expansion, De Pascalis Gioiellerie has strengthened its presence on Lake Como, offering an even more comprehensive service and confirming its position as one of the leading destinations for purchasing fine jewelry and luxury watches in one of Italy’s most exclusive locations.

Today, the historic boutique on Via Cavour remains a landmark destination for those seeking quality and elegance. Visitors can discover a carefully selected collection of luxury watches, fine jewelry, refined giftware, and bespoke goldsmith creations, designed to satisfy both those seeking an exclusive piece and those looking for a special gift.

The experience and expertise developed over decades allow the team to guide every client through their selection process, providing personalized advice and tailor-made services with the goal of transforming every purchase into a unique and meaningful experience.